A look at how Scout shows up in real engagements — from national member-benefit programs to regional tourism partnerships.
For over seven years, CURE has served as a member of the PR Agency-of-Record team for AARP Services (ASI). Our work engages adults 50+ and amplifies the lifestyle, healthcare, finance, and travel benefits AARP members access through the brand's national partnerships.
We don't just run influencer placements. We build the creator infrastructure: persona and theme strategy, creator selection by audience and ROI, contract negotiation, content production oversight, performance reporting, and the long-term creator relationships that make every subsequent campaign more efficient than the last.
We average 16.3 impressions earned for every $1 spent, significantly outperforming standard influencer marketing, which averages approximately 7–8 impressions per $1.
Built around a dedicated, Spanish-language Puerto Rico hub on AARP.org and activated through trusted local voices, including Giovanna Huyke at the Coffee & Chocolate Expo.
226,152 total impressions across Instagram and Facebook Reels — among the highest-performing single-creator activations in the AARP program.
A viral first-day result on her initial AARP campaign — 590,000 impressions, 16,400+ likes, 218 comments within 24 hours.
52,739 impressions on the Vacations By Rail campaign — Reel earned a 12% engagement-to-impressions rate, well above program benchmark.
79,746 total impressions across Instagram and Facebook — Instagram Reel led with 61,500 impressions and strong save and share signal.
CURE served as agency of record for the Shenandoah Valley Tourism Partnership for several years, running both paid digital and influencer programs. We partnered with three content creators to showcase the full breadth of the Valley — each focused on a different sub-region and set of destinations chosen to match their interests.
The creator program was one prong of a larger digital advertising strategy and a multi-year client relationship.
At this level of reach, most campaigns would expect a few hundred comments. Generating more than 900 indicates audience interaction that significantly outperforms standard benchmarks — content that didn't just reach audiences, it sparked meaningful engagement.
We'll bring comparable program data and a sample selection rationale to the call.
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